Customers who love your brand.
Product managers’ favorite talking points.
Conversation starters and insights only your best salespeople know.
The vision and passion at the core of your business.
They are all part of your story.
Crafting it so that it can be told well over time, across channels and to different people?
That’s part of mine.
With twenty years in the industry and a share of them spent freelancing, I’ve had first-hand exposure to about every type of culture, client, and marketing challenge out there. But as valuable as experience is, it needs to be tempered by a proportionate level of curiosity. Asking “why” before assuming “what is” keeps creativity alive. It keeps me on the hunt for new insights, approaches, and tech.
Applying the same principle to people—staying curious about their motivations, capabilities and actions—helps me build and manage strong relationships between internal teams, clients and vendors.
I’m curious about what led you to where you are, and the story behind the brand you’re thinking of right now.
Copyright © 2019 Laura Walsh - All Rights Reserved.