The Pearson Institute
The Ask
Established through a landmark $100 million gift to the University of Chicago from the Pearson family foundation, The Pearson Institute for the Study and Resolution of Global Conflicts seeks to end global conflict through groundbreaking research that supports informed policy. The new institute needed an online presence that would attract donors and policy makers as well as academic researchers
The Challenges
- Providing accessible, actionable information balanced with a sense of academic rigor
- Tempering the harsh realities with hope for the future
The Deliverable
To strike the right balance, we combined powerful images from the world’s leading photo journalists with “from-the-field” videos by researchers who witness the resilience of the human spirit under the most challenging conditions, along with content that shows the latest learnings and new ways forward. The result is the level of engagement you get by portraying human suffering on an immense scale, combined with the faith that humanity can end it.