Adobe Experience Manager
The Ask
Adobe needed a national sales enablement platform that showcased its soon-to-launch AEM Mobile platform.
The Challenges
- Enabling reps to tailor the AEM Mobile story to the needs of Fortune 500 prospects with varying levels of technical knowledge and investment in other Adobe products
- Making it easy to pull from hundreds of individualized assets, creating custom presentations on the fly
- Making the product easy to grasp without underselling its technical sophistication
The Deliverable
A custom-built, mobile sales enablement platform that sparks creativity and speeds time to market. Reps can choose to skim over or dive into the technical story based on the audience. All the while, the app is gathering data and intelligence that is tracked and measured by some happy Adobe analysts.