K&N Engineering

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 The Ask

K&N was experiencing steady declines in site visits, engagement, and conversion on websites across all four of its brands. While large-scale site redesigns were on the horizon, the company needed to increase sales and revenue fast and with minimal investment.

The Challenges

• K&N added three companies to its portfolio but lacked clearly defined positioning for each brand
• Messaging was inconsistent from channel to channel 
• The eCom experience was rooted in a years-old in-house solution that doesn’t provide the experience today’s customers expect 

The Deliverables

• Clear, effective positioning that strengthened each individual brand and targeted different market segments
• An integrated digital campaign strategy aimed at managing and coordinating teams from two agencies, four brands, and a warehouse of products
• Campaigns that targeted customers consistently and effectively in media, advertising, search (paid & organic), email, social, and in-store
• Strategic optimizations to website UX and content