LogicSource
The Ask
- Create a website used primarily by busy executives who have been referred to LogicSource and are deciding whether or not to take a meeting
Challenges
- Reach time-pressed C-suite execs who have little to no interest in talking about “sourcing and procurement.”
- Condense a story that typically took 45 minutes to explain
Deliverable
- An online pre-first-meeting tool (aka website) that demonstrates why sourcing and procurement should be priority #1
- A short, animated video that tells the LogicSource story in under 5 minutes